A new Maypole Bakery advert showing a woman holding a bread loaf against her naked breast caused a stir on social media today. But it certainly scored high for impact.
“Dear Maypole management, I will not buying any products from your outlets until this advert image is removed from your vans. It is sexist and distasteful, which is a pity, because your bread is not,” one reader said.
“Pics of bread and their other yummy products would be enough. Maypole hardly need advertising anyway,” a satisfied customer commented.
There was plenty of humour.
“Are you baking bras pls? Can I have mine gluten free?” asked one.
“Two nipples to go please,” said another.
Blogger Josanne Cassar noted a post about 10 incredible things that one can do with a slice of bread, adding, laconically that “using it as a bikini top is not one of them.”
The advert, which features on the bakery’s vans, carries the slogan ‘Bread that wins your heart,' to which somebody retorted that it would ‘eat your heart out’.
"That van is the breast thing since sliced bread," said another commenter.
Many hit out at the advert for being chauvinist.
A woman said she had written to Maypole telling them: 'I wonder what bread has...
