Some fries, valentine? Fast food chains aim for sweethearts
NEW YORK (AP) — Is that love in the air or french fries? White Castle, KFC and other fast-food restaurants are trying to lure sweethearts for Valentine's Day.
It's an attempt to capture a bit of the $3.7 billion that the National Retail Federation expects Americans to spend on a night out for the holiday. Restaurant analyst John Gordon at Pacific Management Consulting Group says it appeals to people who don't want to splurge on a pricier restaurant. And some customers enjoy it ironically.
White Castle, which has been offering Valentine's Day reservations for nearly 30 years, expects to surpass the 28,000 people it served last year.