Viacom to Acquire VidCon Convention
Viacom is close to acquiring VidCon, TheWrap has learned from multiple people with knowledge of the deal. Jim Louderback, who was named VidCon CEO in August, will stay on to run the company, we’re told.
The acquisition of the annual online video conference is part of Viacom’s larger push into influencer marketing. The Bob Backish-led Viacom purchased WhoSay last month under the same effort. Agency UTA helped arrange the Viacom-VidCon deal.
This year’s U.S. VidCon is scheduled for June 20-23, 2018 in Anaheim, California. VidCon Europe will take place from March 22-24, while the Australian version is set for September 1-2.