Lyft tweaks its app to boost bikes, scooters, and mass transit
Lyft, a company that makes almost all of its money through car trips, is redesigning its app in the hopes that people take fewer car trips. The new app, which is live today in every city where Lyft operates, will make it easier for customers to switch back and forth between different modes of travel like scooters, bike-share, public transit, and car rentals.
Right now, non-car options like bike-share and transit appear at the bottom of a list of “nearby” options on Lyft’s home screen, underneath saved destinations. With this redesign, they will appear as different “tabs” at the bottom of the screen. Tapping each tab brings up a different view of the map.
Lyft’s testing has shown that this new “tab” design “significantly increases...