WhatsApp, Jio collaborate on educational campaign
WhatsApp and Jio have started an educational campaign across India with the goal of showing people how to use WhatsApp on JioPhone to connect with friends and family in a simple, secure, and reliable way. Starting on 9 October, WhatsApp and Jio will travel across India together in vans and visit 10 cities in the states of UP, Rajasthan, and more.
As a part of the campaign, there will be events at each city to show people how to use WhatsApp safely and responsibly. The collaboration also includes street plays, the popular art form of outreach, to engage people and guide them on the meaningful and responsible ways to use WhatsApp on JioPhone. The companies have also developed video tutorials and informative leaflets, available online and in Jio Stores in 11 Indian languages including Hindi, Bengali, and Marathi.
Commenting on the educational campaign, a WhatsApp spokesperson said, “Jio has an important role in driving India’s digital revolution by empowering millions of Indians. We are excited to be a part of this journey and help organize a campaign that educates people on how to communicate in a simple and safe way with WhatsApp.” end-of