Why Hollywood Studios Depend on Frequent Moviegoers More Than Ever

The movie theater industry is transitioning to a new environment where frequent customers, not customer size, is the main focus.

Moviegoers who go to the cinema at least once a month contributed nearly half of the 1.24 billion tickets sold last year, according to an annual report by the Motion Picture Association of America.

The new survey shows that monthly moviegoers only comprise 12 percent of the entire U.S. population with 43 million, but accounted for 49 percent of all tickets sold. This is despite the fact that more than 75 percent of the population (263 million people) went to the cinema at least once last year.