Google to boost compression performance in Chrome 49
Google yesterday announced that a new in-house compression algorithm, dubbed "Brotli," will soon be added to Chrome to speed up page loading times and reduce data consumption on mobile.
Brotli is currently slated to show up in Chrome's "stable" build channel with version 49.
Google first publicly discussed Brotli in September 2015, touting it as more efficient in compressing website content than alternatives, including the most popular technology, "gzip." By compressing site components, Brotli, gzip and others shorten page load times and reduce the amount of data downloaded to the browser; the latter is important to users on metered and capped connections, most commonly those used by smartphones, where each byte is counted against a monthly allowance.
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