Tourism authority stands guard over Malta's reputation
The tourism authority now has eyes and ears in every hotel and guesthouse, as it stands guard over Malta’s reputation as a holiday destination. But it does not have an army of inspectors snooping around disguised as tourists – two weeks ago it started to monitor the stream of reviews posted in more than 30 holiday websites. “We cannot ignore social media. Social media can make or break the country’s reputation,” says Malta Tourism Authority CEO Paul Bugeja. “A hotel can have a plaque showing it has... Читать дальше...