As the Streaming Wars Heat Up, Don’t Forget About CBS All Access
CBS All Access was launched a little over four years ago — Oct. 16, 2014 — and Marc DeBevoise remembers exactly what happened.
“We knew what the strategy was all along, we knew where we were headed and we knew what we wanted to do with it,” DeBevoise, president and COO of CBS Interactive, tells TheWrap. “Frankly, it was an incomplete product when we launched it.” But in the last couple of years, CBS Interactive, which runs All Access, has been working to transform the service into a major player in the streaming world.
Read the full article on The Wrap