Spotify Modus Mio

Brand Design Identity for Spotify's Modus Mio ? the most important hip-hop playlist in Germany, Austria and Switzerland. With now well over 1.8 million followers, Modus Mio is currently the most sought-after playlist in the hip-hop scene.

The graphic design and art direction allow the communications of "Modus Mio", which means "My Mode" or "Mode Million", to be loud when needed, and more toned down when necessary. The art direction helps artists in expressing that they sometimes can be big and bold, sometimes the complete opposite of you and everyone else. It's all about reflecting on what hip-hop is all about.