Tech for the elderly is a growing area, but founders should think more about whether their gadget will be used
Health gadgets aren’t just for the young. The elderly population is a growing business opportunity, and the category of “aging tech” now includes everything from smart hearing aids to connected toolkits for relatives with dementia. It’s an important area with plenty of problems to solve, but some of the biggest problems with caretaking are social, and the highest-tech gadget won’t do a thing if your grandmother refuses to use it.
Everyone grows old, but Americans are growing older more quickly. The number of Americans over 65 will double by 2060, according to a 2016 report by the Population Research Bureau, and the elderly are living longer, too. According to the Society of Actuaries, if a woman lives past 65, she will, on average, live...