Over-The-Top Video Apps Experience a 67 Percent Drop in Subscribers Within the First Two Months (Report)
Over the past couple of years, digital video publishers have looked to own and operate video apps in an effort to have tighter control over consumers and the revenue stream they bring. A successful over-the-top (OTT) video app would allow companies to be less dependent on the algorithms of social media platforms like Facebook in order to reach its an audience.
However, that task may be much harder than expected, according to a new report released today from CleverTap.
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