Facebook, Twitter will show who pays for ads

Social media companies, stepping up efforts to stop disinformation ahead of this year’s midterm elections, on Thursday unveiled tools aimed at improving transparency around advertisements.

In simultaneous announcements, Facebook and Twitter said they are broadening efforts around public, searchable archives of ads that run on their sites.

Twitter, which has begun requiring that anyone running a campaign ad go through a verification process, said it is introducing an Ads Transparency Center, which allows the public to view a database of any ad it runs.