How virtualizing BLE Beacons will change the indoor mobile experience

This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach.

Thanks to cellular GPS, the days of pulling your car over to ask for directions are long gone. It has never been easier to find your way from point A to B and to track down nearby points of interest like restaurants or gas stations.

But, what happens when you walk indoors? The “blue dot” navigation experience doesn’t exist. When inside a mall, conference center, or office complex, you are back to stopping and asking for turn-by-turn directions when needed. 

There is enormous demand for an indoor location experience that is on par with outdoor cellular GPS. Bluetooth Low Energy (BLE) is an exciting technology that promises to satisfy this demand. The major mobile device manufacturers have put their weight behind BLE beaconing standards and a robust BLE ecosystem has emerged to develop indoor location solutions. But two things have held BLE indoor location services back to date:

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