Cord cutting is happening. No it's not. Yes it is. No it's not...
I practically kick myself every time our Verizon FiOS cable bill arrives because I still haven't acted on my intention to cut the cord in some way that won't drive my family nuts and will allow me to watch local sports.
Re-energizing my focus of late, I've created a Google Alert on "cord cutting" to force myself to read up on the topic and latest statistics daily. But if I was confused before, I'm even more so now.
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Deloitte, in its 11th annual Digital Democracy Survey of U.S. consumers, found that three quarters of more than 2,100 consumers surveyed online said they still subscribe to pay TV, such as cable or satellite, most because it comes bundled with internet service. Nevertheless, almost half of consumers subscribe to a paid streaming video service like Netflix, and nearly 60% of generation Z, millennials and Gen X do so. And more services, like YouTube TV announced last month, keep coming.
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