Grindr just launched an online magazine
This week, Grindr launched Into, an online magazine that marks the app’s first step into digital publishing, Dazed reports. The content will be partly user-generated, according to Dazed, and will live alongside work by more established artists, like photographers Michael Bailey Gates and Ren Hang. The current homepage includes short posts about music videos, a guide to escaping a bad date, haircut ideas, and a video about living as a gay man in the 1980s.
As Dazed points out, this zine is just one more recent attempt by Grindr to prove its position as a lifestyle brand instead of just a “hookup app.” Earlier this month, the app launched its own emoji keyboard, and has previously dropped a menswear line.
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