Seoul Fashion Week

\n\nLet’s turn now to Seoul Fashion Week, Korea’s largest fashion show. The show is live at Dongdaemun Design Plaza amid keen interest among foreign buyers. Let’s check it out.\n\n\n\nCasual wear with brilliant colors and cute characters catches people\'s eyes. This is called \"street fashion,\" a stylish way to show off Korean characters that are loved worldwide. Korea\'s street fashion has captivated the hearts of foreign fashion insiders and fans.\n\n Trang Le(CEO, Vietnam Int\'l Fashion Week)\n\nThirty-some more buyers are visiting Seoul Fashion Week than last year. The interest of European and North American buyers in Korean fashion has grown, and even Chinese buyers are attending the events as planned despite the Chinese government\'s ban on Korean culture. Some of the Korean designers due to participate in Seoul Fashion Week were selected to feature their collections at foreign shops ahead of the shows. Korean fashion has become more competitive because global sentiments have been added to K-fashion.\n\n Kang Dong-jun(Designer for Seoul Fashion Week) : \"There is a new awareness that Korea is not a fashion outlier, but a country with new fashion strengths.\"\n\nAnother reason for the growing interest in K-fashion is the continuing popularity of Korean dramas and variety shows in Asia.\n\n Jung Ku-ho(Exec. Director, Seoul Fashion Week) : \"We plan to collaborate with other fashion events or businesses overseas to publicize Seoul Fashion Week in Seoul and other major cities around the globe.\"\n\nStarting this year, an app exclusive for buyers was developed to broaden sales channels and more diverse events for ordinary people are available at the fashion festival.