To stand out at Super Bowl 51, ads are going for stunts

NEW YORK (AP) — Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which — though it's not confirmed — she could perform from the roof of the stadium.

Advertisers from first timer 84 Lumber to veteran Hyundai are ramping up the marketing stunts in order to stand out from the crowd during the big game.

Every year, more than 30 advertisers vie to create the most-remembered 30 to 90 seconds of the Super Bowl by stuffing commercials with celebrities, slapstick humor and cute animals.

The teaser — which was prerecorded and only streamed live — starred Israeli actress and model Gal Gadot, who plays Wonder Woman in her own film later this year, and the English actor Jason Statham ("The Fast and the Furious").

First-time Super Bowl advertiser 84 Lumber pulled a vintage ad stunt when the company went public with claims that Fox rejected its original ad because it was too "controversial."

[...] Amy Smiley, the company's director of marketing, said its first ad was rejected because some of its imagery, including a border wall that supposedly prevented people from working in the U.S., steered too close to political rhetoric about the Mexican border from President Donald Trump.