Buzzy shaving brand Harry's is hiring for a secret new direct-to-consumer brand to disrupt another industry. Here's everything we know about it.
- Shaving brand Harry's has posted three job postings in the past week for a new direct-to-consumer brand it's incubating, called "NewCo" for now.
- The startup is part of Harry's Labs, an accelerator of Harry's that's focused on finding other categories to disrupt.
- It's unclear what type of product the startup will make, but one DTC consultant speculated that it could be grooming or personal care products that could be marketed to Harry's existing customers.
- Click here for more BI Prime stories. Читать дальше...