NFL Draft: Were the Ads as Successful as the Event?
Current COVID-19 circumstances influenced ingenuity for the first-ever virtual NFL Draft. The league partnered with Amazon Web Services, Verizon, Bose and Microsoft (Teams) to coordinate production for the three-day televised event, which relied on 600 camera feeds from homes across the country. The NFL Draft scored big, pulling in more viewers than ever before with […]
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