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Social and traditional media might have you believing that Republicans and Democrats are on polar opposite sides of everything from the issues they support to the brands they buy. It seemed they were mostly divided when it came to branded “Vote” messaging in ads, so we were curious whether this disunity played out in advertising […]

It’s that time of the year when ghosts and ghouls emerge from the darkness and people start to get their masks ready for all the spooky, seasonal festivities. Since 2020 has already shown us enough spookiness and face masks, we wanted to shine the lantern on the ironically lighter side of things – Halloween ads. […]

If it feels like you’ve noticed Ryan Reynolds in a lot of advertisements this year, your hunch wouldn’t be mistaken. We’ve tested more ads (13) featuring Ryan Reynolds this year than any year in the past – whether it’s him standing front and center, or providing a voice-over with his comically well known yet oddly […]

With the cancellation of March Madness and postponement of the Olympics, not to mention all the other changes to live sports, TV is having a rough go in 2020 due to COVID-19, making the first Presidential Debate a hot ticket for advertisers trying to reach a large US audience. A couple of the ads that […]

With more than 2,200 ads tested in Q3, this past quarter was a busy time for advertisers. Ad production was able to make its recovery with the “new normal” becoming an increasingly more normal thing and the appropriate following of COVID-19 guidelines. In addition to tradtional brands coming back on the air, there were many […]

Ace Metrix is excited to announce that we recently tested our 100,000th ad! While the milestone is a bright spot to celebrate, it’s also a reminder that a robust database provides brands and agencies with the data and insights they need to create highly effective, emotionally impactful, video ads. So why do 100k ads matter? Brands […]

The Emmy award show is TV’s biggest night where programs and series from various studios and streaming companies receive nominations (and hopefully trophies!) for their cream of the crop work. The advertising world also gets its own slice of the pie, with five ads nominated for 2020’s Outstanding Commercial award. Amazon, Apple, P&G, Jeep, and […]

Today’s the day we’ve all been waiting for — the first NFL kickoff of the season! The Houston Texans and Kansas City Chiefs will take to the field without the energy from cheerleaders, mascots or live fans. Other leagues have paved the way for the NFL in the “new normal,” but uncertainty still looms over […]

Small businesses are essential to the US economy and job market — of which they make up 99.9% of enterprises and employ 47.3% of workers. When faced with the coronavirus’s swift and widespread impact, many were forced to adapt, pause operations or shut down for good. Those that survived initial lockdowns still face a long, […]

Since the start of the pandemic, we’ve measured a significant drop in ads that have scored on our Funny emo with advertisers focusing on COVID-related topics and maintaining a sober tone. So far in 2020, 41% of Funny ads came from January and February, with the rest spread out through the following stay-at-home order filled […]