Why Fox’s ‘Thursday Night Football’ Is a Pricey, But Important, Gamble for the Network
Fox kicks off its “Thursday Night Football” schedule Thursday night with the Los Angeles Rams hosting the Minnesota Vikings, and the broadcaster is hoping for better luck in the league’s so-far ill-fated attempt at creating a third primetime night.
The stakes are arguably higher for Fox compared to CBS and NBC, who have shared the “TNF” franchise the past two years. Not only did the network make the biggest financial bet — a five-year deal totaling more than $3 billion — the Murdoch-owned channel will soon be on an island after the 21st Century Fox sell-off to Disney.
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