The CMO of $30 billion financial giant State Street says to be successful, you have to be the CEO of your own brand (STT)
- In the eyes of the world "Fearless Girl" — the bronze statue of a defiant girl in front of the Wall Street bull — is the biggest marketing coup in recent history. Not for Hannah Grove.
- In this interview with Business Insider CEO Henry Blodget, the State Street CMO talks about how Fearless Girl represents a call for greater governance and stewardship by women.
- She also describes the material impact that the statue has had in the workforce, and how everyone needs to be the... Читать дальше...