Berlin’s public transport double-decker buses will bring a sunny Malta mood to Germany’s capital as part of a Malta Tourism Authority 12-month promotional initiative will run till the end of next January.
Throughout the campaign, the buses will be decorated with photos of the Maltese Islands, particularly stunning images portraying some of the most popular locations and attractive flight offers from Air Malta and Ryanair.
This initiative is expected to provide additional exposure to the Maltese Islands, particularly since this campaign will be ongoing during the ITB fair in March the world’s leading tourism event that attracts hundreds of thousands of visitors to Berlin.
The campaign is accompanied by an interactive online contest, consisting of a ‘bus spotting’ competition on Facebook. To participate, people can send in their photos of one of the buses bearing the Malta advertising spotted on the streets of Berlin, and they will be in with a chance to win a hamper of Maltese and Gozitan delicacies.
