YouTube Content Chief on TV Show Spending: ‘I Don’t Need $10 Million an Episode’
Though YouTube has made some high-profile moves this year in the original content space, don’t expect them to throw billions of dollars around to compete with other deep-pocketed tech giants.
“I don’t need $10 million an episode to create great content,” Susanne Daniels, YouTube’s global head of original content, said during her TCA press tour executive session on Friday. “I’ve always been a believer that you can make great shows for less money.”
However, after Daniels’ executive session, she admitted to TheWrap there is one project she would empty the bank vault for, if it came to that. “I’m not going to say what it is,” she said. “I’m chasing a property right now I desperately want.