Marketers like Chipotle are turning to consulting firms to help transform their businesses — and ad agencies are nervous
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- Consulting firms like Deloitte and Accenture are increasingly being seen as coming for ad agencies' business.
- Their pitch to marketers such as Chipotle: we can help you with complex challenges, and can build digital products that can transform your business.
- Still, consultants will have to prove they can weave creativity with technical know how.
Here’s why ad agencies need to worry about consulting firms: traditional ad shops can’t handle burrito orders. Читать дальше...