Miller High Life Launches Clothing Line
The beer company has introduced a capsule collection of men’s wear made up of six pieces inspired by its vintage ads, including pocket T-shirts for $35, riding pants for $88, a denim trucker jacket for $175 and a three-button shooting blazer for $250. Related: The Pomeroy Opens in Astoria Miller High Life was founded in 1903 and one of its signature ads is a girl in a moon logo that Chicago-based Stock Mfg. Co. embroidered on the back of the denim jacket as well as inside the sportsman’s jacket. “She makes two appearances,” said Jim Snediker, chief executive officer and founder of Stock. Related: The Bagel Guys: Noah Bernamoff and Matt Kliegman Take Bagel Empire to the East Village Snediker said the beverage brand is mining its history this month by releasing heritage cans and bottles and was “looking for someone to do something cool around that.