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Ageism could see fashion brands lose out on £11bn by 2040
Ignoring the 50+ age group could cost fashion brands about £11 billion in the next 20 years, a new report has found.Older consumers increased their spending on clothes and shoes by £2.
Ignoring the 50+ age group could cost fashion brands about £11 billion in the next 20 years, a new report has found.Older consumers increased their spending on clothes and shoes by £2.
A 1.8% increase in sales to £242.04 million wasn't particularly impressive at John Lewis Partnership as the clearance sale continued in the latest week, but fashion was a standout performer.
British casualwear brand Cotton Traders has launched its first app in partnership with e-commerce platform Poq, after seeing growing numbers of customers moving from desktop to mobile shopping.
The shift in consumer focus from physical stores to online shopping was underlined this week on news of a £51.4m deal to transform a London retail park into a logistics hub with warehousing for online businesses.
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