Nobody’s Buying Camila Cabello’s Rebrand
One week, the internet loathes Camila Cabello. The next, she’s It Girl of the Year. No one can decide if Cabello is cool or drool—although Cabello herself is dedicated to this edgier hyperpop reinvention heading into her upcoming fourth studio album C,XOXO, set to release June 28.
The first change was the hair. Cabello, who had sported a brunette look for her entire career thus far, unveiled her new blonde ’do in February, signaling the beginning of a vibe shift—not at all unlike Taylor Swift lopping off her hair for the 1989 era. With the blonde hair, Cabello’s visuals changed—she’s now sensually licking a blue lollipop on her album cover instead of showing off a vibrant dress like she did with her last three albums.
How she talks about her music has changed. In interviews, instead of speaking passionately about her work, Cabello now playfully jests that she doesn’t really care about the charts. Instead of being the dedicated, most successful ex-member of Fifth Harmony—sorry, Normani—she’s now trying to position herself as an effortlessly cool singer. Her sound reflects that, too: Putting behind ballads and swoony pop songs, Cabello has now gone totally hyperpop.