The Six-Figure Gift Bags Given to Oscar Nominees Are Very ‘White Lotus’ This Year
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Luxury vacations in Lake Como and Kauai’s south shore aren’t enough. In his 25 years in business, Lash Fary, founder of marketing company Distinctive Assets and the architect behind the world’s most elaborate gift bags, has fantasized about giving Hollywood royalty even more come Oscar night. “Oprah beat me to it, but I’ve always wanted to give cars,” Fary says, recalling the landmark episode of The Oprah Winfrey Show in which the host gave audience members Pontiac G-6 sedans. Specifically, he envisions giving electric cars with year-long leases (something he considers an improvement to certificates for three-month, conventional car leases, which the company has given in the past). “Instead of using suitcases, we’d put all the gifts in a car that they drive away,” he says of his fantasy gift “bag” for Oscar nominees. Can you even?
Fary hasn’t been able to give his white whale of a gift just yet—he says he’s in talks with a couple of electric car companies and may be able to give year-long leases sometime in the next few years. Then again, the swag he’s negotiated to give this year’s 26 select Academy Award nominees isn’t exactly kibble (though actual kibble is included in this year’s offerings).