Business Highlights
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How Facebook ads target you
NEW YORK (AP) — Facebook's business depends almost entirely on selling ads targeted at people with particular interests and demographics. Targeting ads, it turns out, is almost infinitely customizable — sometimes in surprising ways. The ads you might see can be tailored to you down to the most granular details — not just where you live and what websites you visited recently, but whether you've gotten engaged in the past six months, are interested in organic food or share characteristics with people who have recently bought a BMW, even if you've never expressed interest in doing so yourself.