Salesforce tackles the IoT head-on with 'Thunder' and a new cloud
A new cloud offering from Salesforce aims to turn the Internet of Things into the "Internet of Customers," company chairman and CEO Marc Benioff will tell an audience of thousands of customers on Tuesday.
IoT Cloud, which will be unveiled at the CRM giant's annual Dreamforce conference in San Francisco, aims to connect billions of events from devices, sensors and applications with Salesforce's own software. Equipped with such information, companies can interact with their customers in new, more customized ways, Salesforce said.
Making it all possible is Thunder, a massively scalable, real-time event processing engine that's part of App Cloud, Salesforce's integrated set of platform services.
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