Salesforce unveils a new CRM tool for 'relationship intelligence'
Salesforce is diving deeper into what kind of customer information it can surface to help salespeople manage their relationships, with a new tool designed to bring in a richer array of data.
"Sales reps today spend too much time managing the data inflow to their teams," said Tim Fletcher, vice president of product for SalesforceIQ. "It just needs to be there instantly."
With that goal in mind, SalesforceIQ taps technology gained as part of the company's $390 million RelateIQ acquisition last year to offer a new tool focused on what it calls "relationship intelligence."
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