New Nike deal could earn Liverpool “up to £100 million a year”
The Premier League leaders announced this week that they have completed a new “multi-year” agreement, beginning on 1 June.Nike will pay a base rate of £30m per year, significantly less than the £45m per year the club has earned with New Balance.But crucially, the American sportswear company have offered 20 per cent royalties on the sale of merchandise.And expert Alan Seymour spoke to the Evening Standard about the difference that could make to how lucrative an agreement it will be for the Anfield... Читать дальше...