The 9 best logo redesigns so far this year, according to designers

Pixabay

Redesigning a logo can be a demanding task — a bad design can leave an indelible mark on how people view your business.

Instagram was one such example: the switch from a retro-style camera icon that was designed in 45 minutes to a more abstract one with a rainbow gradient left many people feeling disappointed.

But other times, aesthetic changes can really hit the mark. Below are nine redesigned logos that deserve kudos, according to designers. For the sake of comparison, the original logos are on the left, with the new redesigns on the right.

US Soccer Federation, by Nike

US Soccer Federation

The US Soccer Federation enlisted its sponsor Nike to redesign the crest — which had previously remained unchanged for 20 years. In February, the federation revealed the new logo by sending fans scarves and a Google Cardboard virtual reality device, which fans could use to watch a 3D video announcing the rebrand.

"The new crest is elegant and modern without being too tied to this design era, or to the typical cartoony visual language of American athletics," graphic designer Jay Fanelli, cofounder of Cotton Bureau, tells Tech Insider in an email.

Charlie Rose, by Pentagram

PBS

The logo for Charlie Rose's PBS talk show is set against a dark background, much like his program, in which he talks to guests across a wooden table against a black backdrop. Independent design consultancy Pentagram kept that construction in the new logo.

"Love the no nonsense approach, the boldness, the limited color palette. Says confidence, class and authority," writes Matt Lehman, an art director, designer and illustrator. 

The British Premier League, by DesignStudio and Robin Consulting

Premier League/DesignStudio

The English Premier League has always had a logo of a lion pawing at a soccer ball. This rebrand effectively removes the ball and most of the lion, and changed the primary navy color to a more versatile maroon, which can be juxtaposed with a bunch of other colors.

"This is a trendsetting logo in the world of sports," says Lehman.

The design from brand consultancy Robin and branding agency DesignStudio (who also did Airbnb's new logo) is a minimization, but it kept the original logo's signature marks: the lion and the typeface. 

"The lion drawing is impeccable. The color palette is bizarre and unnerving, plus upper/lower type is so rare in sports," says Lehman.

See the rest of the story at Business Insider