As its rivalry with Google heats up, Amazon is reportedly offering popular YouTubers multimillion-dollar contracts to switch to Twitch (AMZN, GOOGL)

Elijah Nouvelage/Reuters

• Amazon is making efforts to win over content creators to its livestreaming platform, Twitch, Bloomberg reports.
• Twitch is said to be offering exclusive deals, sometimes with multi-million dollar salaries, to popular internet personalities.
• Twitch seems to want to swoop in at a time when some creators are unsure about YouTube and its effectiveness as a revenue stream. 
• The two video platforms are competing heavily to convince streamers and creators to stay on their respective platforms.

Amazon's ongoing rivalry with Google is heating up, and it's now setting its sights on some of the stars of Google-owned YouTube.

Amazon is offering exclusive deals, sometimes with multi-million dollar salaries attached, to content creators in an effort to convince them to stick with Twitch instead of its rival, YouTube, Bloomberg's Lucas Shaw reports. See the rest of the story at Business Insider

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