This popular bra startup known for creating half-cup sizes garnered a 1.3 million-person waitlist for their extended sizing launch — and they just came out with 24 new sizes

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ThirdLove

• ThirdLove first gained an enthusiastic following for inventing half-cup sizes to help women find their exact right fit.
• The company has added 24 new sizes, now offering 70 bra sizes up to 38H and 48D. That's 40 more than the industry average.
• New sizes have been designed using customers and women of all sizes as models.
• The new bras have the same aesthetic, price, and shopping experience as all other sizes in the line. 

ThirdLove, a five-year-old lingerie company known for bringing half-cup sizes and the most comfortable bra we've ever worn to the market, is planting another flag for itself in the frontier of comfortable, attractive lingerie.See the rest of the story at Business Insider

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