JCPenney is taking advantage of the death of Babies R Us (JCP)

JCPenney

• JCPenney is expanding its selection of baby products with new baby-centric shops in 500 stores. 
• It will sell some bigger items, like cribs, high chairs, and strollers, that were previously only sold online, as well as a larger selection of baby apparel. 
• The department store is looking to capitalize on Babies R Us' store closures and lure in new customers. 

JCPenney is wasting no time in capitalizing on the downfall of Toys R Us. 

The department store announced on Thursday that it is rolling out new "baby shops" to 500 of its stores. These newly improved sections will offer some bigger items, like cribs, high chairs, and strollers, that were previously only sold online, as well as a larger collection of baby apparel and baby-related products such as bottles, pacifiers, diaper bags, and bouncer seats. See the rest of the story at Business Insider

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