Instagram product designer creates nostalgic, tech-inspired AR effects for users
George Kedenburg is a product designer at Instagram whose cute, tech-inspired AR effects have caught on within the community.
Kedenburg has created a couple of AR effects inspired by cellphone battery indicators and 1990s desktop aesthetics. Instagram users can follow his effects account and download whichever ones they like. These effects can then be used in their own stories or posts.
The image below, for example, is directly inspired by old desktop PCs and programs like Microsoft Paint. It’s a nostalgic throwback to an earlier generation of computing — something that Instagram aficionados should appreciate. Users simply have to tap on the effect to use it for themselves.