Fiat Chrysler (FCA) CEO Says Pursuing Merger With GM (GM.N) A 'High Priority'

Fiat Chrysler Automobiles (FCA) (FCHA.MI) boss Sergio Marchionne said on Sunday that seeking a tie-up with General Motors (GM.N) was a "high priority" and such a deal would also be the best strategic option for its U.S. rival.

GM's board rebuffed a merger proposal from the Italian-American carmaker earlier this year. That has not stopped Marchionne from wooing his bigger competitor as he seeks to reduce the number of players in the industry and share the prohibitive costs of building greener and more intelligent cars.