Amazon is acquiring an ad server from bankrupt ad-tech firm Sizmek, giving it a new tool to compete head-on with Google. Here's what it means for marketers.
- Amazon has acquired the ad server and creative tools from bankrupt ad-tech firm Sizmek, giving it a new tool to compete head-on with Google.
- Amazon's been steadily building out a programmatic ad business to cater to big brands, and the acquisition could help it load up on Sizmek's automotive and luxury clients.
- Advertisers would like an alternative outside of Google for ad serving, but some sources pointed out that it's a hard market to crack — citing Facebook's shut down of Atlas in 2016. Читать дальше...
