There's a real reason it's so hard to put down a pint of ice cream, and it has little to do with will power

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• It turns out you're finishing the entire pint of ice cream does not come down to your lack of self-control. 
• According to a Ben & Jerry's flavor guru, the ice cream is better as it gets warmer so each taste is better than the last. 
• To reach optimal ice cream temperature, the flavor guru suggests taking the pint out of the freezer and popping it into the fridge for about 20 minutes.

We’ve all been there. You pick up a pint of ice cream, "forget" the bowl and eat it straight from the source instead, confident in your ability to put it down—because you have “willpower.” But then, inexplicably, each bite tastes better than the last. Time stops, you temporarily black out and, suddenly, your spoon is scraping the bottom. What just happened?

You're not making it up: There’s a reason ice cream tastes better the farther down into a pint you go. “The flavor release is better when it’s warmer,” Eric Fredette, an official Flavor Guru at Ben & Jerry’s, says. “We fill pints at about 22 degrees, so it’s like soft-serve. If you get a fresh pint off the line, you can eat the whole thing in a matter of minutes, because there’s no resistance. The flavor is so amazing, because it’s warm and doesn’t get your tongue down to eight degrees, which is normally the temperature ice cream is stored.”See the rest of the story at Business Insider

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