IMSA announces 2026 Rolex 24 at Daytona set various viewership records

According to a release from the IMSA WeatherTech SportsCar Championship, along with a record 180,000+ attendees over the four-day event, NBC saw an average of 1.1 million viewers, a 49 percent year-over-year increase (via Nielsen and NBC Sports).
It was second only to the 2021 running of the event, which saw viewership peak at 1.2 million. The broadcast also saw a 52 percent year-over-year ...Keep reading