‘We were getting destroyed!’ – KSI reveals how he turned Lunchly controversy with Mr Beast and Logan Paul into promotion for DanTDM ‘diss track’ that sparked DMs from Drake

Ben McAleer Mon, 26 January 2026 at 2:27 pm UTC·3 min read KSI turned Lunchly hate in his favour Speaking with Akinfenwa, the YouTube sensation also opens up on getting recognised from a young age, dealing with early pressure, and his boxing bouts with Jake Paul and Tommy Fury.Advertisement Advertisement Advertisement KSI also spoke about moving into music and how he turned the intense backlash surrounding the launch of Lunchly - his food brand with MrBeast and Jake Paul - into a marketing opportunity to promote his DanTDM diss track "Thick Of It". The controversy began when DanTDM criticised the trio for selling unhealthy,...