With apologies to Lionel Messi, the Florida Panthers and championship-chasing Miami Hurricanes: Is there a South Florida sports brand that is hotter than the Palm Beach Frozen Iguanas? The irreverent “alternate identity” of the Palm Beach Cardinals, the minor-league baseball affiliate of the St. Louis Cardinals, was introduced online on Saturday, with green-and-blue jerseys, hats, T-shirts and hoodies featuring a scowling, icicle-draped lizard and another passed out on its back under a palm tree. The entire line sold out that day. While a lot of the new gear likely was ordered by Cardinals fans in the Midwest, the rebranding is “a little inside joke” for the local audiences who have...
