China’s app Xiaohongshu taps niche rich female Gen Zers
![China’s app Xiaohongshu taps niche rich female Gen Zers](https://media.fashiongroup.com/m/affb/92bb/6ec7/eedf/d80b/0c20/4cda/2df2/6908/8893/208x208/8893.jpg)
Xiaohongshu Technology Co. has boomed in recent years as top influencers, its artificial intelligence technology and soft marketing tactics make it a lifestyle bible for many of China’s high-income earners.