Sansui Disrupts OLED Market with $799 TV
As inflation and rising costs squeeze consumer spending, Sansui is disrupting the television market this October with the launch of its 55-inch OLED TV. Priced from just $799, this 120Hz model delivers a high-quality viewing experience, bringing advanced OLED technology within reach of a broader audience across the U.S.
“We’re excited to launch this groundbreaking product at a price point that truly disrupts the OLED market,” said Jackey Li, CEO at EliteLux Technologies, Inc. “With the Sansui OLED TV, consumers no longer have to compromise on quality to stay within their budget. This launch represents our commitment to making high-end technology accessible to everyone.”
Sansui’s 55-inch OLED TV will be available at major U.S. retailers, including Amazon, Walmart, Micro Center, BJ’s Wholesale Club, and BrandsMart, starting October 1, 2024. Priced between $799 and $899 depending on retailer promotions, Sansui offers a strikingly affordable alternative to OLED models from other major TV manufacturers such as LG and Samsung, which typically start at $1,300. This launch signals a major shake-up in the OLED market, offering premium technology at a fraction of the cost.
“Sansui is experiencing substantial growth in the U.S. market and is investing heavily in even greater expansion for 2025,” Victor Elmann, Sr Vice President of Marketing, Elitelux Technologies Inc./Sansui told TWICE in an interview. “This new OLED launch is a key part of that strategy, offering retailers a highly competitive, value-driven product that can appeal to a broader consumer base. Retailers can expect strong margin opportunities while offering premium OLED technology typically priced much higher by competitors.”
In addition to its competitive pricing, Sansui supports retailers in helping maximize sales and grow their customer base through robust marketing efforts, including retail media campaigns, social media promotions, and offsite digital advertising that will drive traffic directly to retail stores.
Key Features
The Sansui 55-inch OLED TV comes loaded with features designed to cater to a broad range of consumers. Its 120Hz refresh rate ensures ultra-smooth motion for gaming, sports, and fast-paced action – a rarity at this price point. The built-in 2.1 channel sound system delivers a robust 40 watts of audio power, featuring a 20-watt subwoofer and two 10-watt speakers.
Notably, the AI-powered karaoke function removes vocals from YouTube videos in real-time, transforming your space into an interactive singing venue. Coupled with Dolby Vision and Atmos, viewers can enjoy rich visuals and immersive sound quality. Its ultra-slim 4.6 mm profile, bezel-less design, and premium metal pedestal base combine durability and aesthetics, making it an excellent fit for any modern living space.
Contact Jim Fitzgerald, Senior Vice President of Sales at jimf@eliteluxtech.com for more information.
About Sansui
For decades, Sansui has been a trusted name in home entertainment technology, consistently delivering innovative, high-quality products at affordable prices. With a focus on delivering premium viewing experiences, Sansui continues to evolve to meet the needs of modern consumers across the globe.
See also: Come On LG, Samsung And Sony: Where Are All The Cheap OLED TVs We Were Promised?