In pictures: Postcards promoting non-hospitality activities
The Mystique complex in Madliena, by Marquis Joe Scicluna.
A recent feature in this pictorial series showcased how those earlier businesses that did not target the hospitality markets weaponised postcards to promote their trade.Hotels, restaurants, tour operators and other tourist-oriented activities by far account for the bulk of postcard publicity. But even other commercial and non-commercial genres sometimes resorted to promotion by postcard. This...