The Temu People Asked A Sports Reporter To Not Use Its Name As Shorthand For Crap Quality
Normally, a post about the signing of an NFL free agent wouldn’t make it anywhere near these here Techdirt pages. Today, that is not the case. The site For The Win posted a mildly interesting report on the Tennessee Titans signing wide receiver Wan’Dale Robinson to a 4 year, $78 million contract.
But wait, you’re wondering, where does the Techdirt part of this come in? Well, it starts with this passage from the FTW post:
Fortunately there’s wiggle room should things fail to pan out. With only $38 million guaranteed, the Titans can reasonably walk away from this deal after one or two years and start fresh.
This contract isn’t as big as it seems and could be an asset if Robinson’s 2025 was merely his first giant leap forward in a career marked by growth. As it stands, he seems like the name brand version of the Temu receivers Ward played with as a rookie. That’s a good thing, even if it’s an expensive one.
And then it morphs into this, direct from the FTW author of that post:
Let me stipulate a couple of items. There seems to be nothing in Temu’s reach-out that resembles a threat. They aren’t making any demands. All of the communication seems to be polite enough and I’ve seen companies behave far worse than this when their brands are associated with something negative.
That said, this is still the weakest of sauces. Reaching out to a sports reporter as a large retailer brand just because you don’t like a single throwaway joke-line in a story about a free agent signing is a demonstration of the thinnest of skins under any circumstances. It’s all the more so when the brand in question does have very real reputation problems with large swaths of the public, earned or otherwise.
It doesn’t take much in the way of Google-Fu to uncover precisely why the author of the post chose to associate Temu with knockoff quality products. The company is not BBB accredited. It has a 2 out of 5 star review on Trustpilot. There are a ton of Reddit threads just like this one with people sharing their negative experiences buying off of Temu.
I’ve never bought from Temu. But there is a great deal of smoke out there for there to not be any fire. And if Temu really thinks the best path towards correcting its reputational problems is firing off requests to remove references to those problems from articles about professional athletes, well, then I’m beginning to see the real source of the problem here.