Right Wing Media Companies Begin Bickering At The FCC Over Who Gets To Dominate The Exploding Right Wing Propaganda Market

American right wing propaganda companies are beginning to fight among themselves as a shrinking number of dodgy media companies vie for domination of the Trump-coddled U.S. propaganda market.

Newsmax, a right wing propaganda organization pretending to be a cable news company, is upset at the fact that Nexstar Media Group and TEGNA, two right wing propaganda companies pretending to be “local broadcast news” operations, are going to see too many benefits from the Trump administration’s quest to destroy what’s left of U.S. media consolidation limits.

Newsmax executives filed an adorable complaint with the Trump FCC and Brendan Carr (who they actively helped install), pointing out that letting all the local fake-journalism right wing-coddling broadcasters merge into one giant shitty company will be bad for media diversity:

“The company formally filed a petition with the FCC on New Year’s Eve, arguing that the proposed merger “violates the law and creates an unprecedented concentration of power in the hands of one broadcaster.”

Newsmax’s focus on its opposition is that the current ownership limits make a single entity owning enough stations to reach more than 39% of the U.S. TV households illegal. Should the proposed merger with TEGNA go through, Nexstar Media Group would reach nearly 80% of all households.”

These folks literally and actively helped install a corrupt NYC real estate con man president, who openly and repeatedly stated he was going to destroy whatever was left of U.S. media consolidation limits, and now they’re shocked and upset that he’s following through. It’s priceless.

Newsmax CEO Chris Ruddy goes on, suddenly seemingly concerned about media consolidation issues:

“This merger would create an unprecedented and dangerous consolidation within the broadcast TV industry, giving them immense control over local news and political news coverage,” Newsmax CEO Chris Ruddy — who signed the filing with the FCC for the network — said in a statement.

“This merger is no better than others the FCC has already blocked,” the filing from Newsmax concludes. “The Commission should reject the proposed transaction because it violates the law, will harm competition, and will damage the public interest.”

Spoiler: Brendan Carr will not block the merger because he doesn’t care about the public interest, functional competition, or healthy markets. He cares about getting a post-FCC revolving door gig at whatever telecom and media giant remains at the end of the Trump administration.

During Trump 1.0, his FCC took at absolute hatchet to media ownership limits. Those limits, built on the back of decades of bipartisan collaboration, prohibited local broadcasters and media from growing too large, trampling smaller (and more diversely-owned) competitors underfoot. The result of their destruction has been a rise in local news deserts, a lot of right wing propaganda outlets pretending to be “local news,” less diverse media ownership, and (if you hadn’t noticed) a painfully disinformed electorate.

It’s about to get much, much worse under Trump 2.0.

There are a few media consolidation limits left, like rules preventing the big four (ABC, CBS, FOX, and NBC) from merging. There’s also the national television ownership rule, which prevents one company from reaching more than 39 percent of all US TV households (again, because the goal was ensuring a more diverse array of opinions and ownership, which is good for media markets and the public interest).

Once TEGNA and Nexstar merge, you can be absolutely sure the remaining company will seek to merge with Sinclair broadcasting, the poster child for right wing agitprop pretending to be local broadcast news. After that, expect efforts by ABC, CBS, FOX, and NBC to both merge with each other, and increasingly merge with existing telecom and tech companies looking to goose stock earnings with pointless consolidation.

Trump FCC boss Brendan Carr is preparing to take a hatchet to all of these remaining restrictions, propped up by the false claim that the modern media environment is just so damned competitive and vibrant, such restrictions harm “free market innovation.” Ironically, the consolidated mass media doesn’t like to report on the problems this will cause because that’s not in ownerships’ best financial interests.

It’s not all downside. These folks are all rushing to try and dominate a traditional media sector aren’t historically competent. And their ham-fisted attempt to replace U.S. journalism with infotainment cack is likely to result in an even greater exodus of viewers as their primary target audience dies off. Which is why right wing billionaires also made sure to acquire Twitter and TikTok.

Somewhere in this hot agitprop mess you’d like to believe that there’s opportunities for individual, independent and worker-controlled media (and ethical, public-interest oriented companies, if any remain) to grab greater audience share. And for actual innovators to disrupt traditional app and media domination. Otherwise, any hope of having an informed electorate and building a useful anti-authoritarian cultural counter-movement grows increasingly dim.